Credit unions have once again been recognised as the most highly regarded financial services organisation, according to the Ireland RepTrak® study. The Ireland RepTrak® 2021 study is based on a survey of over 6,500 members of the public which gathered data on the levels of trust, respect, admiration and esteem they have for organisations in Ireland.
Credit Unions were placed first in Governance and in Citizenship – two important drivers of reputation. Overall, credit unions took second place in the study with a score of 84.9. Bord Bia took the top spot while An Post ranked in third place. Credit unions, as the cornerstone of local communities, were recognised as being friendly, genuine, down-to-earth, sincere and straightforward, in the analysis of brand personality traits that most closely correlated with reputation, amongst the 100 organisations that were studied.
Speaking about the achievement, ILCU President, Helene McManus said:
We are delighted to celebrate this good news and congratulate Irish credit unions for their consistently high performance in the RepTrak survey. It really is a fantastic achievement to consistently remain in the top two for the past three years. It has been an incredibly difficult year for all organisations and businesses. Credit unions all around the country have remained a cornerstone of their local communities and continue to go above and beyond for their members.ILCU President, Helene McManus